point-of-purchase advertising

point-of-purchase advertising
сокр. POPA рекл. реклама в местах продажи, реклама на месте покупки (реклама нового продукта, которая размещается непосредственно в магазине для привлечения потенциальных покупателей)

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point-of-purchase (POP) advertising реклама на месте покупки: реклама нового продукта, которая размещается непосредственно в магазине (обычно рядом с кассой) для привлечения потенциальных покупателей; = point-of-sale advertising.
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реклама на месте продажи
любые экспозиции или рекламный материал, размещаемые внутри торгового помещения или вблизи от него см. тж. РОР

Англо-русский экономический словарь.

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Смотреть что такое "point-of-purchase advertising" в других словарях:

  • point of purchase advertising — ➔ advertising …   Financial and business terms

  • point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought …   Financial and business terms

  • point-of-purchase advertising — /ˌpɔɪnt əv ˌpɜ:tʃɪs ædvətaɪzɪŋ/ noun advertising at the place where the products are bought, e.g. posters or dump bins. Abbr POPA …   Marketing dictionary in english

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • point-of-sale — [point′ əv sāl′] adj. of, in, or relating to a place, as in a retail store, where sales are made or purchases checked out [point of sale advertising]: also point of purchase …   English World dictionary

  • point of sale — also .point of purchase n [singular] the place or shop where a product is sold ▪ Under the new law, cigarette advertising will only be allowed at the point of sale …   Dictionary of contemporary English

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Point of sale — This article is about checkout technology. For managed care, see point of service plan. Points of sale at a Target store …   Wikipedia

  • Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… …   Wikipedia

  • point-of-sale — adjective of or relating to or being the location where something is purchased • Pertains to noun: ↑point * * * adjective also point of sales ¦ ̷ ̷  ̷ ̷ ˈ ̷ ̷ : of or relating to the place (as a check out counter) where an item is purchased… …   Useful english dictionary

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